How to be Swedish

A Quick Guide to Swedishness – In 55 Steps

Are you going to travel to Sweden? Or moving there for your studies, work or love?
Are you afraid of a Swedish culture shock?

Matthias, a “professional new-Swede”, explains how to act like a typical Swede, in 55 easy steps.

For example, in this book you’ll learn how to:

  • Interact with Swedes, without embarrassing yourself
  • Celebrate Swedish traditions
  • Flirt like a Swede

Find out why:

… Swedes are obsessed with sunshine, nature and a socializing activity called fika
… Swedes don’t work in July
… Swedes dance like little frogs around a pole that looks like a gigantic phallus

… and many more steps how to smoothly blend in among Swedes.

Learn what Swedish people fear and desire.


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